You changed a product URL, merged two collections, or migrated your store, and now Search Console is filling up with 404 errors. Every one of those broken links used to rank. A 301 redirect fixes it in seconds, and a good Shopify redirect app handles that at scale. But Shopify’s admin only lets you set redirects one at a time. That’s fine for the occasional typo, and unworkable the moment you’re renaming a whole collection.
Already using Plug In SEO? Its broken link report includes one-click redirect fixes — you may already have what you need for the occasional 404, no extra app required.
This roundup covers three redirect apps verified live against the current Shopify App Store — not a recycled list. Want the mechanics first? Read our redirect and 404 guide. This post is about which app to install, not how redirects work.
1. Redirect Hero – Fix 404 links — best overall
Redirect Hero automatically detects broken links and 404 errors on your store, then applies redirect rules without you hunting through Search Console first. It’s built specifically to catch problems before a customer or Google does.
Best for: merchants who want redirects handled proactively, not just a manual entry tool.
Pricing: starts at $2.90/month with a 7-day free trial. No free plan.
Pros:
- Automatic 404 detection, not just manual redirect creation
- Real-time monitoring instead of a periodic scan
- 5.0-star rating across 138 reviews — the highest of any app in this list
Cons:
- No free tier, so you’re paying from day one
- Newer app with a smaller review base than some competitors
2. 404/301 SC Easy URL Redirects — best free option
SC Easy Redirects covers the same core job — bulk redirect management with wildcard support — and includes a genuinely usable free plan. It also supports 31 languages, a real advantage for multi-market stores.
Best for: stores that want to start free and only upgrade once redirect volume grows.
Pricing: free plan available; paid tiers add bulk management and automated reporting.
Pros:
- 4.6-star rating across 255 reviews — the largest review base in this list
- Free plan actually supports redirects, not just a teaser
- Wildcard redirects for pattern-based URL changes during a full migration
Cons:
- AI-suggested redirects are a paid-tier feature, not included free
- Less proactive than Redirect Hero — it manages redirects you create, rather than surfacing 404s for you
3. 404/301 URL Redirects by Nabu — best for geo-targeting
Nabu’s redirect app adds one feature the other two don’t: geo redirects by country on its Advanced plan. That tier also adds an AI redirect creator and unlimited wildcard redirects.
Best for: stores selling into multiple countries that need country-specific redirect logic.
Pricing: free plan available; Advanced plan is $7.99/month with geo redirects, the AI redirect creator, and priority support.
Pros:
- Only app in this list with country-based redirect targeting
- 5.0-star rating, though on a small base (9 reviews) — worth weighing against the other two
- Unlimited wildcard redirects on the paid tier
Cons:
- Small review count makes it harder to judge long-term reliability
- Geo redirects only unlock on the $7.99/month tier, not the free plan
How to choose
- Just need reliable 404 catching and don’t mind paying from day one → Redirect Hero.
- Want to start free and your store isn’t multi-country → 404/301 SC Easy URL Redirects.
- You sell across borders and need country-specific redirect rules → 404/301 URL Redirects by Nabu.
When you don’t need a dedicated app
Two of our own apps already cover part of this. Plug In SEO includes a broken link report with one-click redirect fixes. If you’re already running it for on-page SEO, you may catch and fix 404s without installing anything else. Plug In AI covers a narrower case: its auto-301 fires automatically when you rename a product’s URL inside Plug In AI, not for 404s from other causes. Neither app handles bulk migrations or wildcard redirects. That specific gap is what the three apps above are built to fill.
Ahrefs Keywords Explorer, live pull, 2026-09-02.
Frequently asked questions
Do I need a redirect app if I only rename products occasionally?
Not necessarily. Shopify’s built-in redirect tool under Online Store > Navigation handles one-off redirects fine. Plug In AI’s auto-301 covers individual product renames automatically too. A dedicated app earns its cost once you’re managing redirects in bulk or need pattern-based wildcard rules.
Will a redirect app conflict with Plug In AI or Plug In SEO?
No. Redirect apps only touch URL routing. They don’t edit product content, metadata, or the fields Plug In AI and Plug In SEO manage, so running both causes no overlap.
How fast do redirects restore lost rankings?
Google typically recognizes a 301 redirect within days to a few weeks. Most of the original page’s ranking signal transfers to the new URL. Full recovery can take longer if the old URL had strong backlinks that still need updating at the source.
Can I switch redirect apps later without losing my existing redirects?
Most of these apps let you export your redirect list as a CSV, which you can re-import into a new app. Check the specific app’s export feature before switching, since not all support it identically.
Are these apps beginner-friendly, or do I need a developer?
All three are built for store owners, not developers — redirects are typically a simple “old URL to new URL” form, no code required. Bulk CSV import is the only feature that benefits from spreadsheet comfort.
Already running Plug In SEO or Plug In AI? You may not need another app
Plug In SEO’s broken link report catches 404s across your store with a one-click redirect fix. Plug In AI’s auto-301 handles the narrower case of individual product renames automatically. Between the two, most stores below bulk-migration scale already have this covered.