The #1 Shopify SEO App · 670 five-star reviews

Plug In SEO

Get more organic traffic to your Shopify store — without paying an SEO agency. Audit, fix, and rank, all from one dashboard.

★★★★★ 670 reviews on Shopify App Store · No credit card required
How it works

Three shifts that change everything

Most Shopify stores leave SEO to chance. Plug In SEO gives you the tools, the clarity, and the confidence to take control.

Plug In SEO audit dashboard showing SEO issues and fix instructions

From guessing to knowing — in minutes

Plug In SEO bulk title and meta description templates

Fix your whole store in an afternoon, not a year

Plug In SEO keyword research and power tools

Own your SEO — no monthly agency invoice

670+
verified 5-star reviews
Shopify App Store
53%
of all website traffic from organic search
4.7★
average rating on Shopify App Store
670 verified merchant reviews
$0
cost per click for organic traffic
vs. $0.50–$5.00 for Google Ads
Everything included

Key features of Plug In SEO

Audit & Fix

  • Full SEO audit with prioritised issue list
  • SEO audit and fix instructions for products and collections
  • Broken link detection and management
  • Live Google SERP preview for every page
  • Image ALT text template setup
  • Detailed instructional videos and articles for every feature

Optimise & Rank

  • Keyword research built in — target what customers search for
  • Powerful liquid title and meta description templates
  • Bulk apply templates across every product and collection
  • Latest JSON-LD structured data added automatically
  • Works with Shopify’s built-in SEO features
  • 14-day free trial — no credit card required
The merchant journey

From invisible to irresistible on GoogleAI AgentsSearch EnginesChatGPTPerplexity

Most Shopify stores get less than 5% of their traffic from organic search. The reason is fixable. Here’s the journey our merchants take.

Before

Lost in the dark

  • Paying $500–$2,000/month to an SEO agency with little transparency
  • Product pages have no meta descriptions or broken title templates
  • No structured data — Google can’t understand your products
  • Can’t tell what’s hurting rankings or where to start
  • Spending more on paid ads because organic traffic is near zero
With Plug In SEO

Clarity and control

  • Full store audit in minutes — see exactly what to fix, in plain English
  • Bulk-fix title and meta description templates across every product at once
  • JSON-LD structured data added automatically — Google reads your products correctly
  • Built-in keyword research — target terms your customers actually search for
  • Step-by-step instructions for every fix — no SEO jargon needed
The Result

Free, compounding traffic

  • Products appear with rich results — price, rating, availability in Google
  • Ranking on page 1 for long-tail keywords that convert to real sales
  • Organic traffic grows month over month — no ongoing ad spend
  • No more agency dependency — you own your SEO strategy completely
  • 5-star support team answers every question along the way
670 reviews · rated 4.7 stars

Don’t take our word for it

Shopify merchants around the world — from beginners to established stores — trust Plug In SEO to grow their organic traffic.

Professional Services

Need more help? We offer a Quick Start Service

If you don’t have the time or expertise to hit the ground running, our fixed-price professional service packages get it done for you — without the ongoing agency retainer.

Purchase Quick Start Service

Or learn more about what’s included →

What you get

  • Expert SEO research specific to your store and niche
  • Customised SEO strategy built around your products
  • 30–40% of your SEO issues resolved for you
  • Keyword targeting recommendations you can act on immediately
  • 1-on-1 session with an SEO specialist

These are fixed-price, one-time packages — completely optional, designed to complement the app and get you results faster than going it alone.

Common questions

Questions about Plug In SEO

Everything Shopify merchants ask before getting started.

What is Plug In SEO and how does it work? +

Plug In SEO is a Shopify SEO app that audits your store, identifies SEO issues, and gives you clear step-by-step instructions to fix them. It scans your product pages, collections, blog posts, and homepage for common problems — missing meta descriptions, broken title templates, absent structured data, and slow-loading images. Most issues can be fixed in bulk using the app’s templating engine, without any coding.

Is Plug In SEO free? +

Plug In SEO offers a 14-day free trial on all paid plans — no credit card required to start. A free tier with basic SEO auditing is also available permanently, so you can always see what needs fixing even without a subscription.

Does Plug In SEO work with all Shopify themes? +

Yes. Plug In SEO works with every Shopify theme — Dawn, Sense, Refresh, premium themes from the Shopify Theme Store, and fully custom themes. The app works through Shopify’s API independently of your theme files, so no theme customisation is ever required.

What is JSON-LD structured data and why does it matter for my Shopify store? +

JSON-LD is a format for telling Google exactly what your content is about. For Shopify stores, the most important schema types are Product (price, availability, reviews), BreadcrumbList, and FAQPage. When Google reads this data, your products become eligible for rich results — showing price, ratings, and availability directly in search results. This dramatically increases click-through rates. Plug In SEO adds the correct JSON-LD schema to every product and collection automatically.

How long does it take to see SEO results? +

Most merchants see Google begin recrawling their store within 2–6 weeks of making SEO fixes. Meaningful ranking improvements typically appear within 2–4 months. Fixing structured data and metadata tends to produce faster results — some merchants appear in Google Shopping rich results within days of adding correct Product schema.

What is the difference between Plug In SEO and hiring an SEO agency? +

An SEO agency typically charges $500–$3,000 per month and retains ownership of your strategy. With Plug In SEO, you pay a fraction of that cost and own everything yourself. You see exactly what’s being done and why, you can make changes at any time, and you build in-house knowledge instead of outsourcing it. Many of our customers switched from agencies to Plug In SEO specifically to regain control.

Will Plug In SEO help my store rank on Google? +

Yes. Plug In SEO directly addresses the technical and on-page factors Google uses to rank Shopify stores — optimised title tags and meta descriptions, correct structured data, heading hierarchy, image alt text, canonical URLs, and broken link detection. Rankings improve as Google recrawls and re-evaluates your improved pages.

Can I use Plug In SEO with no technical SEO knowledge? +

Absolutely. Every audit result comes with a plain-English explanation and a step-by-step fix. The templating system lets you fix issues across your entire store in minutes — no coding required. We also offer 5-star rated support and a full library of instructional videos for every feature.

What happens after the 14-day free trial? +

After the trial you can choose a paid plan or stay on the free tier. There are no long-term contracts — billing is monthly through Shopify and you can cancel any time from your Shopify admin with no penalties.

Does Plug In SEO help with AI search — ChatGPT, Perplexity, Google AI Overviews? +

Yes. The structured data, FAQ markup, and content improvements that Plug In SEO helps you implement are exactly the signals AI search engines use to identify pages worth citing. By adding JSON-LD schema and clear Q&A content to your store, you improve your chances of being referenced in AI-generated answers — the fastest-growing source of discovery traffic in 2025.

Ready to grow your organic traffic?
Start your 14-day free trial.

No credit card required. Works with every Shopify theme. Cancel any time.

No credit card required Works with every Shopify theme Cancel any time from Shopify admin