Shopify keywords: how to find the ones customers actually search for Most Shopify merchants have never done keyword research. They opened their store, named their products, and hit publish. The product titles reflect how they think about their inventory — not how a customer types into Google at 11pm looking for what they sell. That…

For Shopify merchants who’ve tried writing product descriptions with ChatGPT and realised it doesn’t scale — here’s every real option for AI-generated descriptions, and which one is worth it for a store with more than a handful of products. By Florencia June 1, 2026 8 min read Most Shopify merchants try ChatGPT first. It makes…

For Shopify merchants in Australia who know their SEO needs work — but every guide they find is written for a US audience. The problems are the same everywhere. So are the fixes. Here’s where to start. By Florencia June 1, 2026 7 min read There are a lot of Shopify store owners in Australia…

Shopify vs Amazon: the honest answer depends on one question Most comparisons between Shopify and Amazon spend a lot of time on fees. Monthly costs, referral percentages, FBA charges, transaction rates. It’s useful information — but it’s the wrong starting point. The real question has nothing to do with how much each platform costs per…