Most Shopify merchants don’t have one SEO problem. They have three, and they usually only notice one of them.
If your store has slow product pages, thin meta descriptions, and a product catalogue nobody’s gotten around to writing properly, that’s not one problem with three symptoms. It’s three separate problems that happen to show up on the same storefront. Most merchants fix whichever one is loudest (usually speed, because a slow store is the one that gets complained about) and never touch the other two.
Plug In SEO fixes the technical and metadata problems; Plug In Speed fixes performance. And Plug In AI fixes the content gap across your catalogue. None do the other two’s job — that’s the point.
Plug In SEO: fix the technical foundation first
The problem it solves: you don’t know what’s actually broken. Missing meta descriptions, duplicate title tags, sitemap errors, broken canonicals, missing schema markup. These are the things that quietly cap your rankings, and most merchants have no visibility into them until traffic has already stalled.
Plug In SEO runs a site health and crawl audit across your store and flags exactly what needs fixing, page by page. Its meta title and description editor uses additive variable templates. For example %% product.title %% — so you write the surrounding copy once and the variable fills in automatically per page, rather than overwriting every product with static, one-off text. Plug In SEO starts at $29.99/mo. Start with Plug In SEO →
Plug In Speed: fix what’s actually slowing you down
The problem it solves: your store is losing rankings and sales to load time, and you don’t know where the time is going. Oversized images, images that should be lazy-loaded but aren’t, and script bloat from apps you’ve stacked up over time all add milliseconds that compound into lost visitors.
Plug In Speed optimizes store and image performance directly. Compressing images, closing lazy-loading gaps, and reducing the impact of app and script bloat on load time. Core Web Vitals are a measurable ranking signal. Domains that failed at least one Core Web Vitals threshold ranked roughly 3.7 percentage points worse in search visibility than domains that passed all three. Speed up your store →
Plug In AI: fix the content gap at catalogue scale
The problem it solves: your product pages have thin, missing, or duplicated titles, descriptions, alt text, and meta tags. And rewriting them one by one across a catalogue of hundreds or thousands of SKUs isn’t a realistic task for a small team.
Plug In AI bulk-generates product titles, descriptions, alt text, meta tags, and URLs across your entire catalogue at once. If generating new URLs changes an existing product slug, it automatically sets up 301 redirects so you don’t lose existing link equity. This is different from Plug In SEO’s Keyword Studio, which works page-by-page with suggestions you approve individually. Plug In AI is built for the catalogue-wide pass. Generate content with Plug In AI →
What order to install them in
Install and set them up in this order: Plug In SEO → Plug In Speed → Plug In AI.
1. Plug In SEO first
You need a diagnosis before you can prioritize fixes. The audit tells you what’s actually broken, and that list becomes your to-do list for the rest of the stack.
2. Plug In Speed second
Performance is a foundation, not a feature. Get your store fast and stable before making a second sweeping change to hundreds of pages at once.
3. Plug In AI last
By now you know exactly which pages have thin content (the audit told you) and your store is fast enough that new content gets crawled and served quickly.
If you already run one of the three apps, add the next one in this order rather than jumping straight to whichever sounds most exciting. The sequence is what makes each app’s output better, not just additive.
Think with Google & Deloitte — Milliseconds Make Millions
Frequently asked questions
Do I need all three apps, or can I get by with one?
It depends which problem is costing you the most right now. If you’ve never run a technical audit, start with Plug In SEO. If your store is slow and that’s hurting conversions, Plug In Speed addresses that directly.
Which app should I install first?
Plug In SEO. An audit tells you what’s actually wrong before you spend time or money fixing anything, and it gives you a prioritized list that makes the speed and content work that follows more targeted.
Will installing all three at once slow down my store or create conflicts?
No — each app is built for a distinct part of the stack, so they’re not competing for the same job. We still recommend setting them up in sequence (SEO, then Speed, then AI) so you can see what each one actually changed before layering the next.
I already use Plug In SEO’s Keyword Studio — do I still need Plug In AI?
Keyword Studio is built for page-by-page work: AI suggestions for one page at a time that you review and approve. Plug In AI is built for the opposite scenario — generating titles, descriptions, alt text, meta tags, and URLs across your whole catalogue in one bulk pass. Hand-tuning a few key pages? Use Keyword Studio. Hundreds of products with thin content? Plug In AI.
Set up the full Plug In Useful stack
Start with a technical audit, then add speed and bulk content as your store needs them.