Good news for anyone who missed it on WordPress: Yoast now has a Shopify app. So the real question isn’t “where’s Yoast” — it’s whether Yoast or Plug In SEO is the better fit for your store. Here’s an honest comparison.
For years the answer to “is there a Yoast for Shopify?” was no — Yoast was a WordPress plugin, full stop. That’s changed: Yoast now offers a dedicated Yoast SEO app in the Shopify App Store. So if you came from WordPress and missed it, you can have it again.
Which raises a better question than “does it exist”: is Yoast the right SEO app for your Shopify store, or is an established Shopify-first option like Plug In SEO a better match? Here’s a straight comparison — what each does, what they cost, and how to choose.
Weighing your options? See how Plug In SEO compares — a Shopify-first SEO app with full-site auditing and guided fixes.
What Yoast SEO for Shopify does
The bottom line: Yoast brings its familiar SEO toolkit to Shopify — AI-assisted meta, schema, readability analysis, and bulk editing — for $19/month.
The Shopify app, built by Yoast, covers the essentials you’d expect from the brand: AI-generated meta titles and descriptions, structured data (JSON-LD) output, its signature readability and SEO analysis, and a bulk editor for working across products. It also integrates with tools like Judge.me, Weglot, and Semrush. Pricing is $19/month (or $190/year) with a 14-day free trial.
— Shopify App Store, Yoast SEO listing
If the Yoast workflow is muscle memory from your WordPress days, that familiarity is a real advantage.
First, what Shopify already does for free
The bottom line: before paying for any app, know that Shopify covers the technical basics natively.
Whichever app you choose, Shopify already lets you edit title tags and meta descriptions on every page, auto-generates your sitemap.xml, adds canonical tags, and serves fast, mobile, HTTPS pages. An SEO app earns its keep on top of that — auditing every page, editing at scale, adding richer schema, and catching issues you’d never spot by hand. That’s the lens for comparing Yoast and Plug In SEO: what do they add beyond the free baseline?
Yoast vs Plug In SEO: how they compare
The bottom line: both handle meta, schema, and bulk editing well — they differ most in auditing depth, AI rewriting, and price.
- AI meta titles & descriptions
- Readability & SEO analysis
- Structured data (JSON-LD)
- Bulk editor + app integrations
- Familiar Yoast workflow
- Full-site audit with step-by-step fixes
- Keyword Studio: per-page AI title/description rewrites you approve
- Bulk meta via templates (flags a missing variable)
- Automatic Product schema + broken-link checks
- Shopify-first, long track record
The overlap is real: both generate AI-assisted meta, output schema, and edit in bulk. The differences are where you should decide. Yoast leans on its readability analysis and the comfort of a workflow many merchants already know, at a lower $19 price point. Plug In SEO is built for Shopify first and leans into auditing — it scans every page, flags each issue with a guided fix, rewrites titles and descriptions around your chosen keywords in Keyword Studio (you approve each), adds Product schema automatically, and watches for broken links over time.
How to choose
The bottom line: pick on workflow and depth, not just the brand name.
- Choose Yoast if its readability coaching and familiar interface are what you want, and the lower price matters.
- Choose Plug In SEO if you want a thorough, ongoing audit of your whole store with guided fixes, per-page AI rewriting you control, and automatic schema — from a Shopify-first team.
- Try before you commit — both let you test the workflow, and the right answer is the one that fits how you actually work.
Either way, start by knowing where your store stands: run a Shopify SEO audit first, then pick the tool that closes the gaps you find.
FAQ: Yoast SEO for Shopify
Is Yoast SEO available for Shopify?
Yes. Yoast now offers a dedicated Yoast SEO app in the Shopify App Store. For years it was WordPress-only, but there’s now a Shopify version built by Yoast, priced at $19/month with a 14-day free trial.
How much does Yoast SEO for Shopify cost?
$19/month, or $190/year (saving about 17%), with a 14-day free trial. That’s separate from any WordPress Yoast licence — the Shopify app is its own product.
Is Yoast or Plug In SEO better for Shopify?
Both are capable. Yoast offers readability analysis, AI meta, schema, and a familiar workflow at $19/month. Plug In SEO is Shopify-first and focuses on full-site auditing with step-by-step fixes, per-page AI rewrites in Keyword Studio, automatic Product schema, and broken-link detection, from $29.99/month. Choose on the workflow and depth you want, and trial both.
Do I need a Yoast-style app if Shopify already does SEO?
Shopify covers the basics free — editable meta, a sitemap, canonical tags. An app adds value on top: auditing every page, editing meta at scale, richer schema, and catching issues automatically. That’s true whether you pick Yoast or Plug In SEO.
The Shopify-first alternative to compare against
Yoast on Shopify is a welcome option, especially if you know it from WordPress. If you want a Shopify-first app that audits your whole store, flags every issue with a step-by-step fix, rewrites titles and descriptions around your keywords, and adds your schema automatically, it’s worth seeing how Plug In SEO compares before you decide.