Plug In SEO vs Tapita: Which Shopify SEO App Is Right for You? (2026)

If you are comparing Plug In SEO and Tapita, you are probably somewhere specific. Your store has grown past fixing pages one at a time. So you want an app that tells you what is wrong, rather than one more dashboard. Both apps do that. But they disagree about what happens next.

So this is not a question of which app is better in the abstract. It is a question of which one matches how you intend to work. And that split is sharper here than the App Store listings suggest.

Plug In SEO vs Tapita at a glance

Everything below was checked on both App Store listings on 8 October 2026. Prices and ratings move, so re-check before you decide.

	Plug In SEO	Tapita
Free plan	No — 7-day trial	Yes
Paid tiers	$29.99 / $49.99 / $79.99	$9.99 / $49.99
Built for Shopify badge	Yes	Yes
App Store rating	4.6 (675 reviews)	5.0 (2,631 reviews)
On-page SEO scanner	Yes	Yes
Per-page keyword priority	Yes — Keyword Studio	Not advertised
Search Console inside the app	Yes	Not advertised
Structured data	Product, Article, Website, Organization, BreadcrumbList, Search, Local Business	JSON-LD schemas advertised
One-click broken-link redirect	Yes, every tier	Broken-link handling advertised
Image compression and speed	No — that is Plug In Speed	Yes
Bulk AI content generation	No — that is Plug In AI	Yes
Features gated by tier	None — same features on all plans	Three tiers, check plan detail

One honest note on that table. “Not advertised” means the feature is absent from the listing, not that it is proven absent from the product. So if a row matters to you, ask Tapita’s support directly. A listing blurb is not a spec sheet.

SEO scanning: same job, different output

Both apps scan your store and hand back a list of problems. The difference is what the list is made of.

Plug In SEO splits findings into technical and content issues. Technical covers heading structure, missing schema, URL problems and duplicate meta tags. Content covers whether your target keyword appears where it should. That means the title, the description, the image alt text and the file name. Every issue carries a help link to a step-by-step fix, which matters if you are the one doing the fixing.

There is also a quota difference worth knowing before you buy. Full site scans are limited, at roughly two a month depending on plan, but per-page rechecks are unlimited. So the workflow it is built for is working one page until it is right. It is not daily re-scanning of the whole catalogue.

However, Tapita advertises unlimited on-page SEO auditing. That is a genuine advantage if you want to re-run the whole store at will. Want a baseline before either app touches anything? Our guide to running a Shopify SEO audit covers what to record first.

Keyword research: where Plug In SEO goes deeper than Tapita

This is the clearest gap between the two. It is also why most merchants end up on one side or the other.

In short, Plug In SEO’s Keyword Studio works page by page. For any product or collection page, it shows the keywords attached to it. Those come three ways. There is automatic research from Search Console and the web, generated ideas based on the page’s existing content, or your own list typed in manually. Each keyword comes back with a priority label: must use, good to use, nice to use, or avoid. Volume and competitiveness sit beside it.

Then it goes one step further. You can push a chosen keyword into the live product or collection copy. The app then drafts the updated title or description, with its reasoning shown. You approve or reject it. You can also set global keywords that scan across the whole site.

Tapita’s listing describes turning top keywords and queries into high-ranking content. That is a content-generation framing, not a per-page research one. Both are useful. But say your question is which keyword a specific collection page should target, and whether it is currently missing. That is what Keyword Studio is shaped around.

Structured data and schema

First, Plug In SEO adds Product, Article, Website, Organization and BreadcrumbList schema automatically, plus social profile links. Search schema for the sitelinks search box is available, and Local Business schema can be switched on when it applies. You connect your logo, Google reviews and social profiles once.

Tapita advertises JSON-LD and Google schemas as a core part of its offer. That includes work aimed at AI search surfaces. So treat schema as close to a tie and decide on the rest.

Google Search Console: the quiet differentiator

Meanwhile, Plug In SEO connects to Search Console directly. It surfaces your top pages, keyword rankings, position and click-through rate inside the app. That sounds minor until you are trying to decide which of 300 product pages to fix first. Because the ranking data sits next to the issue list, you prioritise in one place rather than two tabs.

Tapita’s listing does not advertise a Search Console connection. If that integration is the reason you are shopping, confirm it before choosing.

Speed, images and AI content: where Tapita covers more ground

Here is the honest other side. Tapita bundles image compression, alt-text work, speed optimisation and AI content generation into the same subscription. Plug In SEO does none of those things.

That is a deliberate split rather than a gap, though. Image compression and speed work live in Plug In Speed. Bulk AI content lives in Plug In AI, which includes a blog post generator that writes from your product and collection pages. So if you want all of it under one subscription, Tapita genuinely does that and we do not.

Worth doing the arithmetic rather than assuming, though. If you only need SEO, you are comparing one app against one app. Need SEO plus speed plus content? Then compare Tapita’s bundle against the apps you would actually use.

Pricing: what you get at each tier

Tapita starts free, then $9.99 and $49.99 a month. Meanwhile, Plug In SEO starts at $29.99, then $49.99 and $79.99, with a 7-day trial and no free plan.

But the tier structure differs more than the numbers do. Plug In SEO does not gate features by plan — all three tiers share the same feature set. What scales is capacity: roughly 200 pages on Lite, 2,000 on Standard, unlimited on Premium. Plan level also sets how many pages get AI keyword research, and how many full-site audits you get monthly. Higher tiers add extras like performance reports and a free expert call.

So a small store on Lite is not using a cut-down product. It is using the same product against a smaller catalogue. With a three-tier ladder that starts free, check the plan detail to see which features arrive at which price.

Who should choose Plug In SEO

Choose Plug In SEO if you intend to understand your own SEO rather than hand it over. Specifically, it suits small and medium catalogues. It also suits merchants burned by an agency that reported nothing. And it suits anyone asking which keyword a specific page should target. The per-page recheck loop and Search Console data in the same screen are built for that way of working.

Who should choose Tapita

Choose Tapita if budget is the binding constraint. It also wins if you want SEO, speed and content on one subscription rather than three. Starting free is a real advantage when you do not yet know how much SEO work your store needs. Unlimited auditing suits stores that change constantly. Its review volume also means a lot of merchants have already made that trade and stayed.

Where to go next

Comparing more than two? Our Plug In SEO vs SearchPie comparison covers another app with a free plan and a similar bundled approach. Both listings are worth reading directly too: Plug In SEO and Tapita.